The proliferation and increasing complexity of the laws governing business have forced increasing specialization in corporate law. It is not unheard of for certain kinds of corporate transactions to require a team of five to ten attorneys due to sprawling regulation. Commercial law spans general corporate law, employment and labor law, health-care law, securities law, mergers and acquisitions, tax law, employee benefit plans, food and drug regulation, intellectual property law on copyrights, patents, trademarks, telecommunications law, and financing.
“Considering 70 percent of all phones today are smartphones, it’s increasingly important that brands and organizations think about how to connect with consumers on this increasingly important digital device,” Crow explains.
The Marketing major at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The major combines research-based principles with innovative teaching methods; in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Public relations (or PR, as an acronym) is the use of media tools by a firm in order to promote goodwill from an organization to a target market segment, or other consumers of a firm’s good/service. PR stems from the fact that a firm cannot seek to antagonize or inflame its market base, due to incurring a lessened demand for its good/service. Organizations undertake PR in order to assure consumers, and to forestall negative perceptions towards it.
Jump up ^ Borden, N.H., “The Concept of the Marketing Mix,” Journal of Advertising Research, 1964, pp 2-7 and reprinted in: Baker, M.J. (ed), Marketing: Critical Perspectives on Business and Management, Vol. 5, Routledge, 2001, pp 3-4
Today’s marketers make use of a number of online tools and apps to keep track of projects, manage work flow, and streamline many sales and marketing tasks. Many use customer relationship management (CRM) tools to effectively manage leads and automate customer communications. Some of the most popular programs used in the industry today include:
Retail marketing needs to account for the unique facets of retail stores. A number of authors have argued for the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer’s unique retail experience and are the principal basis for retail differentiation. Some scholars also recommend adding Retail Format (i.e. retail formula) since it contributes to customer expectations.  The modified retail marketing mix is often called the 6 Ps of retailing. 
Generally, corporations are required to pay tax just like “real” people. In some tax systems, this can give rise to so-called double taxation, because first the corporation pays tax on the profit, and then when the corporation distributes its profits to its owners, individuals have to include dividends in their income when they complete their personal tax returns, at which point a second layer of income tax is imposed.
Service businesses offer intangible goods or services and typically charge for labor or other services provided to government, to consumers, or to other businesses. Interior decorators, beauticians, hairstylists, make-up artists, tanning salons, laundromats, dry cleaners, and pest controllers are service businesses.
Jump up ^ Fills, I., “Art for Art’s Sake or Art for Business Sake: An exploration of artistic product orientation,” The Marketing Review, Vol. 6, No. 1, 2006, pp. 29-40, DOI: https://doi.org/10.1362/146934706776861573; Sheth, J., Sisodia, R.S. and Sharma, A., “The Antecedents and Consequences of Customer-Centric Marketing,” Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, p. 55
Public relations departments are in charge of managing communications with the media, consumers, and the public. Companies, non-profit organizations, government agencies and educational institutions must all handle public relations to some extent, with each organization’s unique needs dictating the focus and tasks of its public relations department. In general, individuals in these departments serve as spokespeople and liaisons, promote events or newsworthy developments, and generally work to ensure the company or organization maintains a positive image in the eyes of the public.
Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.
This includes all aspects of marketing communications; advertising, sales promotion, including promotional education, public relations, personal selling, product placement, branded entertainment, event marketing, trade shows and exhibitions.
Business Manager accounts are created with your personal Facebook profile to verify your identity so you must have a personal Facebook username and password to sign into Business Manager. This is similar to logging in with Facebook to access other apps or services. It’s more secure than using just an email address and password to log in.
Carrick Talks Money: Is social media damaging our finances? 1:31 Personal finance expert Rob Carrick discusses how social media and the fear of missing out, can affect your finances with Shannon Lee Simmons, author of ‘Worry-Free Money’.
CALGARY — Cenovus Energy Inc. says it will consider slowing development of a 50,000-barrel-per-day oilsands expansion project that it started building early last year if there isn’t meaningful progress on increasing pipeline capacity out of Alberta.
Business is the activity of making one’s living or making money by producing or buying and selling goods or services. Simply put, it is any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors. The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
The CEO of oilsands giant Suncor Energy Inc. says he’s confident new oil pipelines will be built after hosting Prime Minister Justin Trudeau at its newly opened Fort Hills oilsands mine in early April.
The four Ps, often referred to as the marketing mix or the marketing program, represent the basic tools which marketers can use to bring their products or services to market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to each of these Ps.
New or existing product: If your product is a new product, you will have to create a market demand for it (convince people that they need it). If you are creating a new version of something that already exists, you will need to show people that it is better or less expensive than what your competitors are offering.
A firm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and (or) intuition and understands consumers’ quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers’ unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practising a product orientation can still be found in haute couture and in arts marketing. 
Digital marketing is just what it sounds like: marketing that’s gone digital! This type of marketing utilizes the internet and all things technology to get the word out about products, services or companies.
Jump up ^ Fisk, R.P., Brown, W. and Bitner, M.J., “Tracking the Evolution of Services Marketing Literature, Journal of Retailing, vol. 41 (April), 1993; Booms, B. and Bitner, M. J. “Marketing Strategies and Organizational Structures for Service Firms” in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51; Rafiq,M. and Ahmed,P.K. “Using the 7Ps as a Generic Marketing mix: An Exploratory Survey of UK and European Marketing Academics”, Marketing Intelligence & Planning, Vol. 13, no. 9, pp 4–15
A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research is a subset of marketing research.
Working with Web3 was quick. easy, and smooth from the start at our very first meeting with them. They’re a great group of people to work with for online marketing in Edmonton, and they’re all very easy to get along with. — Driving Your Credit12/27
Before you begin selling something, you need to know who you are selling to. When developing a general profile of your customers, you might want to define them by their demographic characteristics, such as:
Franchises: A franchise is a system in which entrepreneurs purchase the rights to open and run a business from a larger corporation. Franchising in the United States is widespread and is a major economic powerhouse. One out of twelve retail businesses in the United States are franchised and 8 million people are employed in a franchised business.
The coursework will vary greatly, based on the student’s individual choice and the specialized area covered by the certificate. However, some sample classes a student can find in a certificate program include:
Jump up ^ Constantinides, E., “The Marketing Mix Revisited: Towards the 21st Century Marketing,” Journal of Marketing Management, vol. 22, 2006 pp 407-438 Online: http://intranet.fucape.br/uploads/MATERIAIS_AULAS/25112-8.pdf; Dominici, G., “From Marketing Mix to E-Marketing Mix: A Literature Review,” International Journal of Business and Management, vol. 9, no. 4. 2009, pp 17-24
The Department of Marketing, Business Economics & Law offers a selection of courses in the area of Business Law. Students will have the opportunity to study a variety of subjects including: Legal Foundations of the Canadian Economy, Natural Resource and Environmental Law, Energy International Business Law, and more. The Business Economics and Law major is unique in Canada, and is one of the most popular majors in the Alberta School of Business.
Marketing encompasses not only determines consumer need, it also helps create consumer need. It really begins with understanding your potential consumer. One well-known 21st-century marketing failure had to do with U.S. companies’ attempts to sell deodorants in China. What these U.S. companies failed to realize is that, biologically, ethnic Chinese do not have the same body odor issues as Westerners. They also failed to take into account that Chinese consumers commonly regard sweating as a healthy activity that — among other things — purifies the system and not, as is common among Americans, as a social problem.
As a marketing consultant and business owner, I’ve worked on multiple projects with Web3. Their creative design and technical web knowledge are both excellent, and their turnaround is very fast. Overall, a great experience! — N. Hunt22/27
A company on the other hand, is a separate legal entity and provides for limited liability as well as corporate tax rates. A company structure is more complicated and expensive to set up, but offers more protection and benefits for the owner.
A limited liability company. “A company—statutorily authorized in certain states—that is characterized by limited liability, management by members or managers, and limitations on ownership transfer”, i.e., L.L.C. LLC structure has been called “hybrid” in that it “combines the characteristics of a corporation and of a partnership or sole proprietorship”. Like a corporation, it has limited liability for members of the company, and like a partnership it has “flow-through taxation to the members” and must be “dissolved upon the death or bankruptcy of a member”.
Limited liability companies (LLC), limited liability partnerships, and other specific types of business organization protect their owners or shareholders from business failure by doing business under a separate legal entity with certain legal protections. In contrast, unincorporated businesses or persons working on their own are usually not as protected.
After I finish high school, I’d like to start working as soon as possible while keeping the option of getting a bachelor’s degree open. I want something that gives me enough training so I can begin working within a few years.
The ‘marketing concept’ proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith’s book The Wealth of Nations, but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related.
As part of Habitat for Humanity Edmonton’s celebration of our 25th Anniversary of our work in the capital region we wanted to publish a feature in the Business in Edmonton magazine to highlight those who have supported us over the past 25 years. We wanted an eye-catching, high quality feature that was a true testament of the hard work and contributions of our supporters. The end result was incredible magazine feature and overrun. The staff at BIE were enjoyable to work with and helped make the project incredibly simple as we emailed back and forth. I highly recommend their services.