In our last blog we focused on the values of agile marketing, and in this post we’ll explain how these values translate into benefits for yourself and your company. Agile marketing guru Jim Ewel touches on four of those main benefits. Benefits of agile marketing…
A very detailed and well-established body of rules that evolved over a very long period of time applies to commercial transactions. The need to regulate trade and commerce and resolve business disputes helped shape the creation of law and courts. The Code of Hammurabi dates back to about 1772 BC for example, and contains provisions that relate, among other matters, to shipping costs and dealings between merchants and brokers. The word “corporation” derives from the Latin corpus, meaning body, and the Maurya Empire in Iron-Age India accorded legal rights to business entities.
Marketing researchers use statistical methods (such as quantitative research, qualitative research, hypothesis tests, Chi-square tests, linear regression, correlation coefficients, frequency distributions, Poisson and binomial distributions, etc.) to interpret their findings and convert data into information.
What is the impact of mental health in the workplace? 3:21 Health reporter and columnist André Picard leads a panel discussion on the impacts of mental illness in the workplace – how we should all respond
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Western Canada retook its lead in the country’s growth tables last year, with Alberta recording the fastest expansion among the 10 provinces and British Columbia posting its strongest pace in more than a decade.
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In legal parlance, the owners of a company are normally referred to as the “members”. In a company limited or unlimited by shares (formed or incorporated with a share capital), this will be the shareholders. In a company limited by guarantee, this will be the guarantors. Some offshore jurisdictions have created special forms of offshore company in a bid to attract business for their jurisdictions. Examples include “segregated portfolio companies” and restricted purpose companies.
In recent decades, states modeled some of their assets and enterprises after business enterprises. In 2003, for example, the People’s Republic of China modeled 80% of its state-owned enterprises on a company-type management system. Many state institutions and enterprises in China and Russia have transformed into joint-stock companies, with part of their shares being listed on public stock markets.
A marketing orientation has been defined as a “philosophy of business management.”  or “a corporate state of mind”  or as an “organisation[al] culture”  Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows: 
Marketing research, conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer’s unmet needs.  Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis of “distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.”  Needs-based segmentation (also known as benefit segmentation) “places the customers’ desires at the forefront of how a company designs and markets products or services.”  Although needs-based segmentation is difficult to do in practice, has been proved to be one of the most effective ways to segment a market.  In addition, a great deal of advertising and promotion is designed to show how a given product’s benefits meet the customer’s needs, wants or expectations in a unique way.
An associate degree in marketing could be a solid choice for those who want to learn about marketing, but don’t want to commit to a full bachelor’s degree and/or would like to begin working as soon as possible. Depending on the program, an associate degree can allow graduates to begin working within two years after high school, sometimes even less. And if the students decide to get a bachelor’s degree, most if not all of the associate degree credits will count toward that degree.
There’s no doubt that marketers are masters at influencing the masses to learn about, purchase, and enjoy the world’s products and services. Does this sound like a profession in which you would thrive?
Sobeys on the rebound: Is Michael Medline’s strategy working? Subscriber content Empire has been bleeding since it’s bungled takeover of Safeway in 2013. One year into his tenure as CEO, Michael Medline has instituted a four-point plan to fix it. Is it working?
Publicity involves attaining space in media, without having to pay directly for such coverage. As an example, an organization may have the launch of a new product covered by a newspaper or TV news segment. This benefits the firm in question since it is making consumers aware of its product, without necessarily paying a newspaper or television station to cover the event.
During the 1940s, the discipline of marketing was in transition. Interest in the functional school of thought, which was primarily concerned with mapping the functions of marketing was waning while the managerial school of thought, which focussed on the problems and challenges confronting marketers was gaining ground.  The concept of marketers as “mixers of ingredients,” was first introduced by James Culliton, a Professor at Harvard Business School.  At this time theorists began to develop checklists of the elements that made up the marketing mix, however, there was little agreement as to what should be included in the list. Many scholars and practitioners relied on lengthy classifications of factors that needed to be considered to understand consumer responses. Neil Borden developed a complicated model in the late 1940s, based upon at least twelve different factors.
Patrick Gleeson received a doctorate in 18th century English literature at the University of Washington. He served as a professor of English at the University of Victoria and was head of freshman English at San Francisco State University. Gleeson is the director of technical publications for McClarie Group and manages an investment fund. He is a Registered Investment Advisor.
Digital marketing is just what it sounds like: marketing that’s gone digital! This type of marketing utilizes the internet and all things technology to get the word out about products, services or companies.
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A firm’s marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm’s macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology’s impact on its society and the business processes within the society.
Business is the activity of making one’s living or making money by producing or buying and selling goods or services. Simply put, it is any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors. The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
The bachelor’s degree is the standard minimum for many marketing professions. A marketing degree usually takes four years to complete and is commonly found as a staple major at most college and universities. Marketing is customarily part of business studies, so while some marketing degrees may be in marketing, others may be in business with a marketing emphasis.
A trade union (or labor union) is an organization of workers who have come together to achieve common goals such as protecting the integrity of its trade, improving safety standards, achieving higher pay and benefits such as health care and retirement, increasing the number of employees an employer assigns to complete the work, and better working conditions. The trade union, through its leadership, bargains with the employer on behalf of union members (rank and file members) and negotiates labor contracts (collective bargaining) with employers. The most common purpose of these associations or unions is “maintaining or improving the conditions of their employment”. This may include the negotiation of wages, work rules, complaint procedures, rules governing hiring, firing, and promotion of workers, benefits, workplace safety and policies.
Other recent studies on the “power of social influence” include an “artificial music market in which some 14,000 people downloaded previously unknown songs” (Columbia University, New York); a Japanese chain of convenience stores which orders its products based on “sales data from department stores and research companies;” a Massachusetts company exploiting knowledge of social networking to improve sales; and online retailers who are increasingly informing consumers about “which products are popular with like-minded consumers” (e.g., Amazon, eBay).
The process of marketing is that of bringing a product to market in which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, copywriting etc.) involve use of the creative arts.
Services marketing needs to account for the unique characteristics of services (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption). In order to recognize the special challenges involved in selling services, as opposed to goods, some authors advocate extending the model to 7 Ps for service industries by adding; Process – the way in which orders are handled, customers are satisfied and the service is delivered; Physical Evidence – is tangible evidence with which customers interact and with the potential to impact on the customer’s service experience; People -service personnel and other customers with whom customers interact and form part of the overall service experience. 
The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user’s needs and wants. The product element consists of product design, new product innovation, branding, packaging, labelling. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.
A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research is a subset of marketing research.
Businesses often have important “intellectual property” that needs protection from competitors for the company to stay profitable. This could require patents, copyrights, trademarks, or preservation of trade secrets. Most businesses have names, logos, and similar branding techniques that could benefit from trademarking. Patents and copyrights in the United States are largely governed by federal law, while trade secrets and trademarking are mostly a matter of state law. Because of the nature of intellectual property, a business needs protection in every jurisdiction in which they are concerned about competitors. Many countries are signatories to international treaties concerning intellectual property, and thus companies registered in these countries are subject to national laws bound by these treaties. In order to protect trade secrets, companies may require employees to sign noncompete clauses which will impose limitations on an employee’s interactions with stakeholders, and competitors.
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The message that you use and the brand image that you develop are critical to getting people to know and like your product. Your message needs to convince consumers that they need or want your product, and that it will bring them value. Your brand has to be engaging enough that they remember it and think of your business and product when making purchasing decisions or recommending products to their friends.
“[Market research] can help organizations uncover any unmet needs customers might have, measure the level of customer satisfaction, estimate price sensitivity, estimate the demand for new products or services or determine if there are any distinct segments of customers that might have an interest or openness to a certain product,” says Tim Glowa, co-founder of Bug Insights.