Individuals with strong planning, organization and communication skills can pursue a career as a meeting or event planner. These jobs encompass planning conferences, conventions and special events. Companies may hire event planners to coordinate trade shows and other company events, organize meetings, and identify and secure venues that are ideal to provide exposure for the organization or to generate sales. They may also be involved with negotiating contracts and reviewing event invoices and bills to approve payment.
But what does a marketer do? Unfortunately there isn’t one set job description for everyone in this position. But we connected with marketing pros to give you a sneak peek at three common types of marketing. Taking a closer look at these options will help you determine if this field is right for you.
The Sun may never set, but air temperatures can plummet to -4 degrees Fahrenheit, and blinding snowstorms appear without warning. Sunbathing here can be risky business: even huddled in our parkas and boots, the members of our expedition live under the constant threat of frostbite and hypothermia. —Terrie M. Williams, Natural History, October 2003
Those who enjoy traveling, sales, and working in a fast-paced environment may thrive on the steady stream of phone calls, emails and meetings that characterize the workday of a media buyer. Media buyers are responsible for finding appropriate outlets that will provide maximum exposure to the target audience, placing ads, and negotiating advertising rates.
“Considering 70 percent of all phones today are smartphones, it’s increasingly important that brands and organizations think about how to connect with consumers on this increasingly important digital device,” Crow explains.
Jump up ^ Banting, P.M. & Ross, R.E., “The marketing mix: A Canadian perspective,” Journal of the Academy of Marketing Science, vol. 1, no. 1, 1973, doi:10.1007/BF02729310; van Waterschoot, W. and van den Bulte, C., “The 4P Classification of the Marketing Mix Revisited,” Journal of Marketing, Vol. 56, No. 4, 1992, p. 84; see also Culliton’s original article in Culliton, J. The Management of Marketing Costs, Research Bulletin, Harvard University, 1948
Thanks to such a wide variety of professions that make use of a marketing education, these degrees can be found at the associate, bachelor’s, master’s and doctorate levels. While all teach marketing concepts, each degree is tailored for particular objectives in order to most effectively prepare students for any number of marketing careers, which can range from sales worker to college professor.
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Jobs for those specializing in print ads or other forms of traditional advertising may be limited as consumer behavior changes with the explosion of the web-based economy. Advertising and promotions managers who once worked exclusively with print ads will need to adapt strategies that encompass digital media as consumers spend more time online. Those who can navigate the digital world and who gain an understanding of its possibilities will have the best job prospects in the upcoming decade.
Companies are also sometimes distinguished for legal and regulatory purposes between public companies and private companies. Public companies are companies whose shares can be publicly traded, often (although not always) on a stock exchange which imposes listing requirements/Listing Rules as to the issued shares, the trading of shares and future issue of shares to help bolster the reputation of the exchange or particular market of an exchange. Private companies do not have publicly traded shares, and often contain restrictions on transfers of shares. In some jurisdictions, private companies have maximum numbers of shareholders.
A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product’s placing on the map, a firm would tailor its marketing communications to suit meld with the product’s perception among consumers, and its position among competitors’ offering.
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Roles can be assigned to employees, partners or agencies who request access to your business. To maintain the security of your business, it’s recommended that you share the least amount of access that will allow them to do their work.
Sobeys on the rebound: Is Michael Medline’s strategy working? Subscriber content Empire has been bleeding since it’s bungled takeover of Safeway in 2013. One year into his tenure as CEO, Michael Medline has instituted a four-point plan to fix it. Is it working?
Franchises: A franchise is a system in which entrepreneurs purchase the rights to open and run a business from a larger corporation. Franchising in the United States is widespread and is a major economic powerhouse. One out of twelve retail businesses in the United States are franchised and 8 million people are employed in a franchised business.
STREETWISE Lexpert: Canadian law firms go where the work takes them on mining megaprojects Subscriber content When lawyers follow their clients halfway around the world to look out for their interests, it layers on additional challenges – and some are minefields.
Marketing encompasses not only determines consumer need, it also helps create consumer need. It really begins with understanding your potential consumer. One well-known 21st-century marketing failure had to do with U.S. companies’ attempts to sell deodorants in China. What these U.S. companies failed to realize is that, biologically, ethnic Chinese do not have the same body odor issues as Westerners. They also failed to take into account that Chinese consumers commonly regard sweating as a healthy activity that — among other things — purifies the system and not, as is common among Americans, as a social problem.
Lancaster and Columbia have plenty of history apart from the Civil War, of course. For example, Lancaster was home to F. W. Woolworth’s first successful 5&10 and Milton S. Hershey’s first successful candy business. —Lancaster New Era, 2 July 1996
A company limited by shares. The most common form of the company used for business ventures. Specifically, a limited company is a “company in which the liability of each shareholder is limited to the amount individually invested” with corporations being “the most common example of a limited company.” This type of company is common in England and many English-speaking countries. A company limited by shares may be a
The term “marketing” covers a lot of different activities — all associated with selling your company’s products and services. Advertising is the most obvious marketing activity, but so is consumer research, which better matches your product to consumer wants and needs. Product design, also, is a form of marketing, as it helps match your company’s products and services to known customer needs.
The Department of Marketing, Business Economics & Law offers a wide variety of courses concerning business economics. Some subjects offered include Business Economics, Organizations and Management, Energy Industries and Markets, and much more. International Business and Natural Resources & Energy are particularly popular areas of study.
Marketing communications is an audience-centered activity designed to engage audiences and promote responses. It is defined by actions a firm takes to communicate with end-users, consumers, and external parties.
In recent decades, states modeled some of their assets and enterprises after business enterprises. In 2003, for example, the People’s Republic of China modeled 80% of its state-owned enterprises on a company-type management system. Many state institutions and enterprises in China and Russia have transformed into joint-stock companies, with part of their shares being listed on public stock markets.
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A number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society’s overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. They should consider the impact of their activities on all stakeholders. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing. 
The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior. It shared mechanisms to increase impulse buying and get people “to buy more by playing on the herd instinct.” The basic idea is that people will buy more of products that are seen to be popular, and several feedback mechanisms to get product popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A “swarm-moves” model was introduced by a Florida Institute of Technology researcher, which is appealing to supermarkets because it can “increase sales without the need to give people discounts.”
Google My Business (GMB) is a free tool for businesses to manage their online presence on Google, including Search and Maps. By verifying and updating your information, this easy-to-use platform will help customers find you and tell them the story of your business. 1.) Claim & Verify your …
The many facets of marketing allow professionals to branch out into a number of different areas, developing specialized skills in areas such as publicity and public relations, market research, online marketing, advertising, and sales management. In 2014, a Forbes magazine article predicted digital marketing trends for 2015 and beyond, highlighting that traditional marketing channels will experience more overlap and that digital marketing will grow rapidly as it develops in conjunction with technology.
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Your brand carries value, and its our job to make sure its reached its fullest potential. BubbleUP can help develop your brand and ensure its full integration into our web designs, print materials, and all other media outlets.
Sports marketing professionals have a solid professional background that spans economics, sports marketing strategies, and media advertising. In the high-intensity world of professional and collegiate sports, these account executives are responsible for securing ad placements and identifying and developing sponsorship opportunities. They may also work with leagues, teams, and individual players and their representatives to coordinate various marketing activities.
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Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.
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Retail marketing needs to account for the unique facets of retail stores. A number of authors have argued for the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer’s unique retail experience and are the principal basis for retail differentiation. Some scholars also recommend adding Retail Format (i.e. retail formula) since it contributes to customer expectations.  The modified retail marketing mix is often called the 6 Ps of retailing. 
Mutually beneficial exchange: In a transaction in the market economy, a firm gains revenue, which thus leads to more profits/market share/sales. A consumer on the other hand gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service. As no-one has to buy goods from any one supplier in the market economy, firms must entice consumers to buy goods with contemporary marketing ideals.
Marketing certificates can be found at both the undergraduate and graduate levels. The purpose of these certificate programs is to provide tailored instruction in a compact program, usually lasting no more than a few months. Depending on the school, the credits obtained in a certificate program can later be applied toward a degree.
A firms internal environment consists of factors inside of the actual company. These are factors controlled by the firm and they affect the relationship that a firm has with its customers. These include factors such as:
A firm’s marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm’s macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology’s impact on its society and the business processes within the society.
Jump up ^ Hunt, Shelby D. and Goolsby, Jerry, “The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective,” in Historical Perspectives in Marketing: Essays in Honour of Stanley Hollander, Terence Nevett and Ronald Fullerton (eds), Lexington, MA, Lexington Books, pp 35-37, sdh.ba.ttu.edu/Rise%20and%20Fall%20(88).pdf; Wilkie, W. L. and Moore, E.S., “Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development,” Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, p. 123; Constantinides, E., “The Marketing Mix Revisited: Towards the 21st Century Marketing,” Journal of Marketing Management, Vol. 22, 2006, pp 407-438,